Americans have an unquenchable appetite for entertainment and recreation. As our culture becomes more affluent, more and more of consumers' discretionary spending will be directed toward satisfying consumers' desire to be entertained. Futurist Graham Molitor predicts that by the year 2015 a new age of leisure will dawn when more than half of the nation's GNP will be generated from the entertainment product and leisure industries. Be on the forefront of the new leisure age with the latest research on consumers' entertainment product choices. This research study will help retailers and marketers to gain new insights into shoppers' desire for entertainment and recreation goods. Based upon quantitative survey of 1,000 U.S. households and their purchase of entertainment and recreational products, this study examines shopper behavior, motivation and psychology for entertainment. This new report, Why People Buy Entertainment and Recreation Products, 2003, provides market size and growth statistics, as well as overview of the retail market for 11 categories of entertainment products. For each product category, the report includes consumer purchase incidence, where consumers shop, how much they spend, key demographics and purchase drivers for the category. Also included are profiles of five different segments of entertainment consumers and the eight key trends that are shaping the market for these products in the future. Product categories included are audio equipment and stereo systems; books, magazines and newsletters; computers and software for home use; craft, sewing, knitting and needlework supplies; musical instruments; pet accessories; photography equipment and supplies; pre-recorded video, music, DVDs; sporting goods, exercise equipment and supplies; toys, games and dolls; TV's, radios, VCRs and DVD players. |
