More than half (55%) of American households own one or more pets. This important study examines in detail the consumer purchases for their pets, including both necessities, such as food, leashes and collars, litter and curbing needs, and extras, including toys, bath and grooming, vitamin supplements, furniture and beds, travel accessories and wearables. It analyzes pet consumer demographics and their buying behavior, including shopping, purchasing and spending levels, where purchases are made and what items are bought. Included in the new report are profiles of three distinct segments of the pet market that are characterized by different attitudes and motivations behind pet ownership and purchase behavior.

Author: Pam Danziger

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Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter.