After rising 8.5% in 2000 to reach $28.7 billion in sales, the toy industry continued its upward spiral in 2001, rising 5.1% over previous year's level to reach $30.1 billion in sales. This new report examines in detail the market for toys, including video games, activity toys, dolls, infant/preschool toys, vehicles, games, puzzles, plush, ride-ons, action figures, and all other toys. Eight key consumer trends shaping the toy retail market of the future are identified. The report details industry sales by segment, leading categories, distribution channels, growth trends and projections. It contains marketing profiles of some of the leaders in the industry, including AC Moore, Discovery Toys, Hobby Lobby, K-B Toys, Right Start, Toys "R" Us, Action Performance, Boyd's Collection, Department 56, Enesco, Hasbro, Jakks Pacific, Mattel, Middleton Dolls, Racing Champions, Vermont Teddy Bear, and Zindart. Author: Pan Danziger |
