To help luxury marketers maximize their investment in consumer research, Unity Marketing will launch a new Luxury Consumer Tracking Survey among a sample of affluent consumer households. A semi-custom service, subscribers can add their luxury brand names to the quarterly survey as well as their leading competitors to track the effectiveness of brand advertising initiatives. Beginning in January 2004, and every three months thereafter, 500 affluent consumer households are surveyed to assess what luxury products and services they purchased over the past two months, how much they spent, and their future spending plans. To enable luxury marketers to understand variations within the affluent market, perspectives of three different segments of the luxury market will be gathered, based on household income: $75,000-$99,999 (near-affluent); $100,000-$149,999 (affluent); $150,000+ (super-affluent). This survey gives luxury marketers early warning of changes and shifts in their marketplace. It l helps them monitor brand awareness and purchase so that they can measure the success of new marketing communications programs. It provides a view 'over the horizon' of what trends are coming and how they will affect the luxury consumer. Through this service, luxury marketers will keep their finger on the pulse of their affluent customers. Luxury product categories included in the quarterly survey: Home Luxuries
Art & Antiques; Electronics and Photography Equipment; Home Decorating Fabrics, Wall & Window Coverings; Furniture, Lamps and Lighting & Floor Coverings; Garden & Garden Products; Kitchenware, Cookware & Housewares; Kitchen Appliances & Bath and Building Products; Linens & Bedding; Tabletop. Personal Luxuries
Clothing and Apparel; Fashion Accessories; Cosmetics, Beauty and Fragrance Products; Jewelry; Watches; Automobiles Experiential Luxuries
Luxury Travel; Luxury Dining; Entertainment; Spa, Massage and Beauty Services Subscribers will get six free custom questions to include in the survey, either to use for one in-depth research study or questions in each quarterly survey. Subscribers will also have access to Unity's affluent consumer panel for their own market research studies. Deliverables: Subscribers will receive: Luxury Consumer Tracking Survey quarterly analysis report of what the affluent consumers bought in the past three months, what they plan to buy in the next three months, what lifestyle changes have occurred and will occur and their attitudes and motivations in buying luxuries. Each subscriber will get 6 customized questions to use as they desire. (4 issues) Luxury Market Report, 2003 - Who Buys Luxury, What They Buy, Why They Buy
Annual report of luxury consumer purchases and spending, covering trend years 2002 and 2003 consumer purchases. Luxury Business newsletter
Bimonthly newsletter written about the luxury business for luxury marketers. (6 issues) Access to Unity Marketing's affluent consumer survey panel
Subscribers can access this affluent consumer survey panel for customized market research projects. Costs to be calculated separately. | 
