This year an extensive consumer research survey was conducted by Unity Marketing to provide information about consumers' purchase behavior and motivations when shopping for 'personal luxuries.' Just what are 'personal luxuries?' For the purposes of this study, Unity categorized personal luxuries as the "personal products that you didn't strictly need, but bought out of desire." Individual categories included range from women's apparel and fashion accessories, such as handbags, to personal care products like cosmetics and soaps-but more "special" or "exclusive" than everyday brands.
The data compiled from this comprehensive, multi-level research project is now being offered in Unity Marketing's Why People Buy™ Personal Luxuries, 2004-Who Buys Personal Luxuries-What They Buy-Why They Buy.

Unity Marketing Research Studies

Browse Unity Marketing market research studies by category:

Consumer Insight Studies
Future Vision CEO's Summary
Industry Market Studies
Luxury Business Newsletter
Tracking Studies

About Unity Marketing

Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter.