Unity Marketing's Tabletop Market Report, 2006 gives tabletop marketers the most current consumer information, so that they can start to move with the consumer market, not against it. Tabletop marketers and retailers will get a new understanding of what today's consumer wants when it comes to tableware to enhance their dining and entertaining experiences. It examines what tableware consumers are purchasing, where they shop, how much they spend, their brand awareness and usage for over 40 tabletop brands and the reasons why they shop for tabletop.

The study includes results of seven focus groups with women active in the tabletop market, including one group conducted with brides and engaged women who registered for tabletop. A quantitative survey among 1,303 recent tabletop buyers is also reported. This survey sample had an average income of $69,300, slightly higher than the national average, and male/female ratio of 36 percent/64 percent.

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Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter.