In 2005 consumers spent an estimated $282 billion buying gifts - that amounts to roughly 10 percent of the total $2.8 trillion retail market. Companies that design and develop 'giftables,' as well as the nation's 36,000 specialty gift retailers are even more dependent for revenues and profits upon the gift-shopping behavior of consumers.

But many other companies that manufacture such popular gift items as entertainment and recreation products, clothing and fashion accessories, jewelry and watches and consumables, also need to take into account the special needs of the gift shopper in their marketing and strategic planning.

Also highly dependent upon the gift market are the nation's leading discount department stores, the favorite destination for gift shoppers in 2005. Finally, many national retailers and experiential gift providers, such as spas and restaurants, make gift certificate marketing programs an essential part of their brand-building and revenue-generating strategies.

For these companies and retailers, having the latest information about consumers' gift giving and shopping preferences is vital to assure that they are getting their fair share of the consumers' gifting budgets and to plan new marketing programs to stimulate more gifting revenue.

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Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter.