Stevens, PA May 18, 2007 - Meet the Young Affluents. The fresh, unexpected needs and desires of this "Want-It-All" Generation will be the most important trend to impact the global luxury market over the next decade and beyond. And savvy marketers need to be poised to meet the demands of this unique new force in the luxury marketplace. Unity Marketing's latest research study, Generations of Luxury, is the vital guide luxury marketers need to understand the wants and desires of this new generation of luxury consumers. Young affluents -- roughly corresponding to the Generation X and Millennial generations -- will play an increasingly important role in the target market for global luxury marketers over the next ten to twenty years. This is true not just in the United States (with a median age of 36.5 years) or in the European countries (where the median age ranges around 40 years old), but in the developing luxury markets, like Brazil (median age 28.2 years), India (24.9 years) and China (32.7 years), where the population as a whole is more youthful. This report presents information that is vital to the future success of luxury marketers worldwide. This new report from Unity Marketing will help luxury marketers and retailers 'think young' in order to understand the young affluents and to position their brands for the future in the developed and the developing markets. Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience says, "To prepare for the future, luxury marketers must understand the unique desires of the young affluents, how they express luxury in their lifestyles today and how they will do so in the future. Understanding the young luxury consumers is critical for marketers to target their marketing communications, advertising and product development efforts effectively now and for years to come." | 
