The objective of this study is to help decorations marketers and retailers better understand the market for holiday and seasonal decorations. Based upon research among active holiday and seasonal decorators, including surveys among more than 2,000 consumers each in 2005 and 2006 and an in-depth study conducted in 2004, this report focuses on market opportunities available to product manufacturers and retailers to help consumers with their holiday and seasonal decorating needs.

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Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter.