Market Research Reports

Experiential Luxury Report: A Consumer Insights Study of the
Keywords: spending, luxury, jewelry, target, spending, market, report, segment


Full Report Price: $1,995.00
Delivery: Immediate Online Access
Publication Date: 01-JAN-07
Pages: 143
Format: PDF document  PDF Electronic Document
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Report Description

Unity Marketing's Experiential Luxury Report 2007 is the definitive study of the luxury consumers' buying and spending preferences, written by Pam Danziger, the nation's leading expert on the 'new luxury' market.

This report provides vital market size, growth and demographics for anyone and everyone that sells luxury, from marketers, advertisers, retailers, service providers. The Experiential Luxury Report 2007 is an essential tool to understand the dynamics of the luxury market, today and into the future.

This important new study of the luxury market provides the results of a two-year longitudinal research study of the luxury market conducted quarterly. This report is compiles detailed statistics collected in eight waves of Unity's quarterly Luxury Tracking surveys during 2005 and 2006. In both years over 4,000 luxury consumers were surveyed. The average income of respondents in 2006 was $149,800 and the gender distribution was 62 percent female and 38 percent male. The average age of respondents was 43.1 years, with 50 percent of respondents being Baby Boomers and 36 percent being GenXers.



Table of Contents: Experiential Luxury Report: A Consumer Insights Study of the
Experiential Luxury Report: Table of Contents

 

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Consumer Insight Studies
Future Vision CEO's Summary
Industry Market Studies
Luxury Business Newsletter
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About Unity Marketing

Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter.

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