This comprehensive study of the consumer market for giftware products provides industry sales, analysis of distribution and growth for the five major segments of the gift industry - General Gifts, Decorative Accessories, Collectibles, Seasonal Decor & Greeting Cards, Stationery and Paper Products - and sales trends for leading product categories such as candles, tabletop, decorative boxes and vases. Provides the latest information about consumer purchases, where they purchase and how much they spend on about 20 key product categories in the gift market, including greeting cards and stationery products; candles and candle accessories; Christmas and seasonal decorations; flowers, seeds and shrubs for outdoor landscaping; kitchenware and housewares; home textiles, rugs, table linens, throws, pillows, etc.; aromatherapy and home scents; picture frames; baskets, boxes, tins, vases, pots and other decorative holders; garden equipment and decorations; art, prints and pictures; furniture and occasional furniture; indoor flowers and greenery; wall decor; window covering, blinds, curtains, etc.; collectibles; lamps and lighting accessories; figurines; and tabletop china, dinnerware, crystal, glassware, and flatware. Based upon primary research surveys among gift companies and shoppers, it provides data about gift products, trends in themes, pricing and industry markups, advertising and promotion. Reveals consumer purchasing patterns and demographics that gift marketers and retailers can put to work for stronger marketing and branding strategies. |
