Personal Luxury Report 2007: A Consumer Insights Study of the Luxury Keywords: jewelry, market, segment, luxury, spending, target, industry, report
Full Report Price:
$2,500.00 Delivery: Immediate Online Access
Publication Date: 01-JAN-07 Pages: 163 Format: PDF document 
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Report DescriptionUnity Marketing's Personal Luxury Report 2007 is the definitive study of the luxury consumers' buying and spending preferences, written by Pam Danziger, the nation's leading expert on the 'new luxury' market. This report provides vital market size, growth and demographics for anyone and everyone that sells luxury, from marketers, advertisers, retailers, service providers. The Personal Luxury Report 2007 is an essential tool to understand the dynamics of the luxury market, today and into the future. This important new study of the luxury market provides the results of a two-year longitudinal research study of the luxury market conducted quarterly. This report is compiles detailed statistics collected in eight waves of Unity's quarterly Luxury Tracking surveys during 2005 and 2006. In both years over 4,000 luxury consumers were surveyed. The average income of respondents in 2006 was $149,800 and the gender distribution was 62 percent female and 38 percent male. The average age of respondents was 43.1 years, with 50 percent of respondents being Baby Boomers and 36 percent being GenXers
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About Unity Marketing |
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Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter. |
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