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About Pam Danziger and Unity Marketing
Pamela N. Danziger is a nationally recognized expert specializing in consumer insights for luxury marketers, including pricey luxuries for the 'classes,' as well as more affordable luxuries for the 'masses.’ with special emphasis on the luxury market. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Unity Marketing's mission is to help luxury marketers maximize sales and grow profits by using consumer insights as their competitive edge.
Advising such clients as Lenox, Cartier, Herend, Crystal Cruises, Spring Air, Sears, The World Gold Council, The Conference Board and American Express, Danziger taps consumer psychology to help clients navigate and master the changing luxury marketplace.
She is the author of the recent book, Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004). Her new book, Let Them Eat Cake: Marketing Luxury to the Masses — as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) will be in book stores January 2005.
She has appeared on CNN’s In the Money, NBC’s Today Show, CNBC, CNNfn, CNN International, CBS News Sunday Morning, Fox News, NPR’s Marketplace and is frequently called upon by the Wall Street Journal, New York Times, American Demographics, Women’s Wear Daily, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune for commentary and insight.
Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter.
Industry Studies
Click on the following links to see the available studies in that industry.
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