Luxury Business: The Luxury Marketers Report is presented by Pam Danziger, founder of Unity Marketing, to provide the latest research-based insights and understandings about the luxury market. Today's luxury market, defined as the top 20 percent of U.S. households with incomes of $75,000 and above, presents compelling new challenges for luxury marketers. Through research, Unity discovers how luxury marketers can establish deeper connections with their affluent customers and anticipate change in their luxury shopping patterns and priorities. Founded in 1992, Unity Marketing is a marketing consulting firm that specializes in consumer insights for luxury marketers. Using its proprietary why people buy research strategy, Pam Danziger, author of Why People Buy Things They Don't Need (Chicago: Dearborn Trade Publishing, 2004) uncovers the motivations, desires and emotional needs that drive consumers to buy. Unity also publishes an annual Luxury Market Report and a quarterly Luxury Tracking Study to keep luxury marketers up-to-date on shoppers' behavior. Pam is currently working on her new book, Let Them Eat Cake: Marketing Luxury to the Masses - as well as the Classes, to be published in January 2005 by Dearborn Trade Publishers. (6 issues per year) Author: Pam Danziger
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